Victoria Beckham

Nestled next to Jimmy Choo, Victoria Beckham’s first luxury boutique has opened in London’s Mayfair. John Anthony Signs were appointed to manufacture and install the signs which were manufactured from real timber which was then debossed and infilled black to create a stylish shopfront that presented the designers vision for the brand. The boutique spans some 6,000 square feet and has completely transformed the building from its original state. John Anthony Signs installed the Victoria Beckham concession in Selfridges and we were pleased to be chosen to complete the works in Dover Street, Mayfair for this prestigious brand.Photo: Store’s minimalist shopfront is unveiled on its opening day.